Mocking Democracy- The Indigo Way

Why did they have to resort to this campaign

Indigo gets arrogant in their attitude by making fun of their competition. I was surprised to get this mailer with a teaser on the Jet Privilege Program.
Let's make it simple. By merely calling themselves "democratic" doesn't make them match up to the Jet Privilege program.
Be it a kirana shop or the airline, frequenters expect something special. Not appreciating the loyalty is not democracy  This also makes me wonder why the first row seats are not available in the Indigo flight during booking. Is it democracy to block seats?

Social Media Presence
Indigo should have got its fact right before coming up with this campaign. In a democracy the voice of everyone should be heard and opportunity given for people to respond. Jet has a strong resolution center both voice based and social media based.  And this confidence makes them be actively involved with social media be it Facebook or Twitter.
And what about Indigo Airlines on Twitter?

This is not democracy. And much more than that. Is there any point of difference that Indigo can talk about to get over Jetairways? None!
Jet Frequent Flier Program
The classification of the classes in Jetairways privilege program  is not discrimination. Whatever, Indigo is offering is there for ALL passengers of Jetairways. No passenger is denied of anything but the frequent fliers get an additional care and this care is what the passenger has earned due to the loyalty with the brand. Be loyal and everyone will get something more. Is this discrimination? No, I call it rewarding.

Flying with Indigo and Jetairways:
The experience is whole lot difference. I feel like a part in an assembly line when I fly Indigo where as I feel like a guest when I fly Jetairways. Air travel has an aura which runs in its DNA thanks to the steamer era and if a company wants to make money by making me just a bot, well I am not into it. Flying Jet has its charm, chaos, colors and noise that makes an average Indian feel at home.
As for Indigo I did have tons of good points to share but this new campaign is a big turn off.
Conclusion:
Hence not having opted for frequent flier program is the concern of Indigo and may be that could be many reasons that they are profitable. But showing those airlines with a program as being discriminatory is not the right approach. This cannot be used to garner the confidence of the passengers!