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Thursday, April 03, 2014

Sunfeast YiPPee: Comes with Plastic Thread to Choke You!

As per the social media team at Sunfeast YiPPee!’s, their manifesto is to provide long, non-sticky and tasty noodles. Agreed and we as a family moved out from Maggi onto the Sunfeast YiPPee purely on its merit of being a tasty fast food. But what was in store today was a rude surprise.
In the Tastemaker also known as Masala Mix was a Red Plastic thread long enough to choke you. For a moment I thought it was some part of the spices blend. But after cooking, it was clear it certainly was not edible and worse could choke anyone especially kids.
In the 20 odd years of association with Maggi never did I find anything so harmful let alone an impurity. Whereas, this upcoming brand, probably in a hurry to garner market share messed it up with quality.
Since the very customer focused ITC Limited has given limited time to hear from a customer (working day between 0930 hours to 1730 hours), I thought it prudent to post it online.

Either the manufacturer listens or let me be clear, I am not here to pay and be choked !!
The long, non-sticky and harmful thread

Rear Cover- With batch number and Bar Code

The Packet